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Tag: designer lookbook

Shooting a Lookbook and how Important Preproduction is

A lot goes into shooting a lookbook. After all it’s the image of your collection and ¬†you need to rise above. It used to be that lookbooks were used to showcase your current collection to buyers from retailers but that’s changed, now lookbooks are used more to sell direct to the public through the designers website.

Your lookbook needs to stand out and that means it takes planning. Preproduction is just as important as the shoot itself. So what goes into preproduction? Well here are a few things:

  • model castings
  • mood boards
  • location scouting
  • deciding which pieces from your collection to shoot
  • continuity
  • a capable crew
  • a solid photo retoucher
  • a great graphic designer

When I’m hired to shoot a lookbook my fee includes assisting in all these aspects. I have relationships with all the major agencies and can setup castings. I can give input on locations and pull permits. I have great photo assistants and digital technicians and one of the best photo retouchers in the business.

I am based in Los Angeles but travel for lookbook shoots. Or, if you don’t need to be on set you can ship the wardrobe and we can shoot the lookbook here in LA. I’ve even had clients that monitor the shoot via skype.

Feel free to call or email me steve@stevefischer.net with any questions. I am more than happy to answer any of your questions.

fashion photographer Steve Fischer photographs Faith Schroeder in Flynn Skye
Flynn Skye
Alisa Michelle Jewelry lookbook photographed by Steve Fishcer
Alisa Michelle Jewelry
victoria and woods photographed by Steve Fischer
Victoria + Woods
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Barry Yu NYC Lookbook Photographed by Steve Fischer

Photographing the Barry Yu NYC lookbook was a real privilege. It is a very high end collection and that’s very evident when you feel the materials and craftsmanship of the wardrobe.

The leather, the stitching…it’s all second to none. The leather jackets retail in the thousands so it’s no wonder that it’s a favorite among rock stars and celebrities.

A key component for the lookbook was to show the attitude of the collection and I think the models did a great job getting that across.

Below are a few images from the lookbook. If you are interested in discussing having me shoot your lookbook please feel free to contact me anytime. I travel worldwide to shoot lookbooks.

 

Los Angeles fashion photographer photographs the Barry Yu NYC lookbook
Barry Yu NYC Lookbook
Barry Yu NYC lookbook photographed by Los Angeles fashion photographer Steve Fischer
Barry Yu NYC Lookbook
Barry Yu Leather Lookbook Photographed by lookbook photographer Steve Fischer
Barry Yu NYC Lookbook
leopard print leather jacket photographed by Steve Fischer
Barry Yu NYC Lookook

 

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Fashion Lookbook Photography

THE IMPORTANCE OF LOOKBOOK PHOTOGRAPHY FOR BRAND IDENTITY

One of my favorite parts of being a fashion photographer is shooting lookbooks. Many photographer, once they become established, stop shooting lookbooks and instead only take very high paying jobs through ad agencies and such. But a lookbook is still one of my favorite projects.

A lookbook is the brands identity. It is what is used to sell the collection. I understand this will sound self serving but cutting corners on a lookbook is essentially a death blow to your collection. With tens of thousands of designers creating collections every season you have to rise above to be noticed. It’s imperative to factor this into your budget. Great models, photographer, crew and location are needed to stand out from the competition. Look at the brands that have come out of nowhere and become sensations. Brands like: Wildfox, For Love & Lemons, Paige Denim etc. The common thread they have is that they always have great lookbooks. And to have a great lookbook  you need experience in front of and behind the camera.

Although i am based in Los Angeles I absolutely travel to shoot lookbooks. If you would like to discuss your lookbook feel free to contact me. You can reach me through the contact link at the top of the page.

Here are a few images.

Faith Schroder in wildfox by fashion photographer steve fischer
Wildfox by Steve Fischer
Taylor Kenny jewelry lookbook by fashion photographer Steve Fischer
Taylor Kenny Jewelry by Steve Fischer
Barry Yu NYC leather photographed by Steve Fischer
Barry Yu NYC by Steve Fischer
radha from Next Models in Levis denim photographed by Steve Fischer
Levi’s Denim by Steve Fischer
american apparel bodysuit photo by Steve Fischer
American Apparel by Steve Fischer
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