Makeup: Emily Perez. Agency: Industry Models. Photographer: Steve Fischer
Recently I had a swimwear photoshoot featuring O’Neill Women’s one-piece swimwear with Brazillian stunner Samara Martins, formerly with IMG Models and now represented by Industry Models Los Angeles. Samara is a true definition of natural beauty and has shot major brands such as Victoria’s Secret.
Below are some images from shooting in Venice Beach with swimwear from O’Neill Women’s. The beautiful colors and lines of this one-piece really came to life against Samara’s beautiful skin tone.
As a Los Angeles based swimwear and fashion photographer I get to shoot with a lot of local Southern California swimwear designers. However, some of my personal favorite brands actually are Australian based companies. One of my personal favorites is FAE Swimwear.
During a recent editorial shoot in Malibu California with Anja from Elite Models, one of the swimsuits we used was a gorgeous white one-piece from FAE Swimwear. Below are a few photos from the shoot with Anja wearing FAE.
You can find more of my swimwear work on my website portfolio page or on my Instagram Please feel free to contact me with any photoshoot related questions through my contact page
Beauty Editorial Photography is one of my favorite genres to shoot. Strong beauty photography is truly a total team effort. Every person on the crew is so important. The model, makeup artist, hair artist, manicurist, photo assistants, digital techs, and of course the photographer.
Beauty editorial photography is shot very close up so models that really take care of their skin is essential and the most important thing we photographer, along with the magazine editors, look for when casting a model. When shooting in the studio with modifiers like beauty dish’s that create flattering light on flawless skin they flip side is that they also highlight every small flaw.
This is from a shoot that will be published soon in a major foreign edition fashion magazine. the above image is one that is not being used in the magazine and it’s in black and white, the published images will be in color.
My next blog post is going to be about models and how they should prepare for shoots they are booked on and even for castings. I have really noticed over the last two years (which coincides with the “influencer” moment that is happening and certain to die down soon) that models just do not prepare for shoots, come groomed properly, many times with unfriendly attitudes, and simply not ready or qualified. Most of the time we notice this in the model casting and if models knew how many jobs they lose because of showing up and poorly presenting themselves, when if they would have just had their nails done or something similar, they were the first choice and would have booked the job, but instead it went to another model.
I do want to say that’s just a preview of the next blog post I’m writing and has nothing to do with the model pictured above.
Anja From Elite Models LA Wearing Amuse Society Swimwear by Los Angeles Fashion Photographer Steve Fischer.
Swimsuit photoshoots are a large part of my business being a Los Angeles based fashion photographer. Los Angeles is home to many of the top US-based swimsuit designers.
Recently I had an editorial shoot with Anja from Elite Models LA. Anja is an amazing model from Slovakia. In the photos below Anja is wearing bikini bottoms from Amuse Society but we also shot looks with Australian label swimwear label FAE,and Southern California based Beach Riot swimwear.
We shot on location in Malibu, CA. More photos including looks with the other swimsuit designers we used for this editorial shoot will be released on my website or you can follow my Instagram.
Last week I was the beauty photographer for a Givenchy Beauty collaboration with Sephora Beauty Stores. As a beauty photographer, it was a true honor to get a call from the creative team at LVMH which is the luxury brand conglomerate that owns Givenchy Beauty as well as Sephora Stores. LVMH also owns such iconic brands as Louis Vuitton, Fendi, Marc Jacobs Beauty and dozens of other brands.
The level of professionalism from the creative team in the New York office was exactly on par with what you would expect from the biggest and best in the fashion and beauty business. And as a fashion and beauty photographer, you couldn’t ask for a better client to work for.
It truly was an honor to be hired by Givenchy and LVMH and I hope to have the pleasure to work for them again in the future.
The Model, Photographer, And Production Costs Of A Fashion Lookbook
A fashion lookbook is essential to a designer. The first question I get asked is “how much does it cost?” Well, that depends on many different factors. The quality of the photographer, the makeup artist, stylist, hairstylist, location, etc. But it’s not just that.
When you shoot a fashion lookbook you are actually licensing the photos from the photographer. The photographer is the copyright holder of any image they take. So part a bid for shooting a lookbook, social media campaign, ad campaign or editorial use is the licensing fee’s which depend on the length of usage, type of usage (online, printed lookbooks, billboards etc.). These fee’s are on top of the day rate for the shoot.
You also have to negotiate the use rights with the modeling agency. That will be part of their quote you request. Since most designers have several collections a year many times the model release will allow use for 3 to 5 months and often they will allow 3 years to use on your website in an “archive” section.
Even if a photographer gives you 1-year use rights but the modeling agency only gives you 3 months you can only use the images for 3 months or the modeling agency will bill you for the excess use.
The reason I wrote this blog post is that many new designers think there are flat fees for shooting a fashion lookbook, but there is not. Besides the factors mentioned above, it also depends on how many looks you are shooting and how much crew will be needed depending on the difficulty of the shoot.
But don’t let this scare you. Agencies are often very negotiable, however, these are things you need to take into consideration.
If you have any questions about shooting a fashion lookbook or the fees please feel free to contact me through the contact form below or through the contact page on my website which you can find HERE